SEM (Search Engine Marketing)

       SEM (Search Engine Marketing) promotes websites by increasing their visibility in search engine result pages by paid placement, contextual advertising, and paid inclusion. This is done to place website among higher ranks till website optimization is completed.

       Google and Microsoft both offer these services i.e. Google Adwords and Microsoft Adcenter. Both offer pay-per-click (PPC) advertising and site-targeted advertising for both text and banner ads. These programs include local, national, and international distribution. The text advertisements are short, consisting of one title line and two content text lines.

       With these services, we run ads for your business, quickly and simply. Furthermore, ads are displayed along with search results when someone searches these Search Engines using one of the keywords. It is an easy way to connect with the audience as most of the people try searching about a product first. Ads will be displayed over the entire Network which is a large group of websites and other products, such as email programs and blogs, who have partnered with these Search Engines to display your ads.

       SEM is also done for reputation or brand management. Search Engine Reputation Management or Online Reputation Management (ORM) strategies include Search engine optimization (SEO) and Online Content Management.

       For corporate it is essential to maintain brand name and reputation. A little damage to the reputation results in big losses. SEM can be used for protecting brands by shielding it from false accusations over the internet.