PPC (Pay Per Click) Program

       PPC model is used by websites, in which advertisers pay their host only when their ad is clicked. Herein the website is paid only if the client’s link is clicked. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content.

       The effective cost of PPC is low as compared to traditional advertising media. PPC model is highly successful because Client knows the response easily. Giants like Google and Microsoft provide PPC services for their network websites. Advantage of PPC is its low cost and high conversion ratio.

       PPC also implements an affiliate model that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (wherein websites are given a fixed commission on selling client’s services/product) to affiliated partner sites.