SMO / SMM (Search Media Marketing)

       Social media are the new age online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, etc.

       Social Media is also important from the Search Engine point of view. Many results from the top pages are from Social Media and Social Networking sites. So Social Media Marketing is one of the important factors in Internet Marketing.

       Social Media Marketing uses social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut, YouTube, Slideshare, and many other viral promotion sites.

       The use of Social Media sites as a tool to reach out to your audience has grown to become a necessary extension of every business. Social media marketing creates an open line of communication with your clients, customers, and prospects and frankly, many expect your participation these days. Through this open, yet controlled interaction, you can discuss your products and services with the people directly involved with buying or selling those products and services.

       The explosive rise of sites like MySpace and DIGG prove how every business can benefit from discussion with an interested market. In the end, that's what Social Media is all about Targeted discussion with invested participants.

Social Media Marketing has following important aspects:

• Creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature.


• Social media replicates a message through user to user contact, rather than the traditional method of purchasing of an ad or promoting a press release.


• Many successful viral campaigns have gathered steam through an amusing or compelling message, with the company logo or tagline included incidentally.


• Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media venues. Fan pages in Twitter, MySpace of Facebook follow this model.

       Social Media Optimization (SMO) is more than word of mouth marketing.

       SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren't the only sites that drive big traffic anymore.

       The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines and more frequently included in relevant posts on blogs, podcasts and vlogs.

Two golden rules for effective social media optimization:

1. Participate - By conversing with the community you are creating awareness and prolonging your buzz. You are keeping it going and this often results in a snowball effect. Participating helps your message spread further and faster.


2. Create content - There are certain kinds of content that just naturally spread socially. It does not matter what industry you are in and what boring products you sell, there is always some kind of content that can be created that will work. Whether it is creating widgets, making people laugh, or writing a whitepaper, it can be done. Know what type of content can work for you and create it.

       There are many other techniques that we are starting to uncover as this idea gets more sophisticated. In the meantime we are always on the lookout for new ideas in Social Media Optimization to encourage even better thinking.

The other techniques include:

1. Increase Your Linkability
2. Make Tagging and Bookmarking easy
3. Reward Inbound Links
4. Help You Content Travel
5. Encourage the Mashup
6. Be a User Resource, Even if it Doesn't Help You
7. Reward Helpful and Valuable Users
8. Know how to target your audience

SMO builds your brand image by initiating two-way conversation with the people most interested in what you do. And no matter what you do, the Internet will always play host to a group of people drawn to your business. Every widget has an audience. Our Social Media Optimization services merely give your business the platform it needs to speak to your audience.

Our SMO services include:

• Creating Social Media profiles (MySpace, Facebook, VIRB, etc)
• Writing and/or participating in Blogs
• Orchestrating RSS feeds
• Social Bookmarking
• Creating and/or monitoring message boards, forums, or other groups