E-commerce performance marketing

Turn ad spend into profitable growth

A joined-up growth plan for ecommerce brands: paid media, product feeds, purchase tracking and storefront improvements working towards the same business outcomes.

50+Global ecommerce brands supported
12xAverage ROAS shown on our homepage
$50M+Ad spend managed
Store growth overviewPaid media + conversion
Revenue trend · illustrativeGrowth, measured end to end
Google ShoppingMeta AdsStore CRO

Built around ecommerce economics

Make every growth lever work together

Scale depends on more than campaign clicks. We connect acquisition, product discovery, checkout experience and measurement to help you make clearer investment decisions.

01 / ACQUIRE

Google Ads & Shopping

Search, Shopping and Performance Max campaigns organized around product demand, margins and purchase intent.

  • Shopping feeds
  • Search campaigns
  • Performance Max
02 / DISCOVER

Meta prospecting

Reach relevant new shoppers with audience, creative and offer tests, then learn which combinations earn quality visits.

  • Meta Ads
  • Creative testing
  • Audience strategy
03 / RETURN

Remarketing

Build thoughtful follow-up for product viewers, cart visitors and past customers with suitable messages and frequency.

  • Dynamic ads
  • Cart recovery
  • Customer segments
04 / CONVERT

Storefront improvements

Find friction in product pages and checkout, then prioritize practical tests that can help more visits become orders.

  • Landing pages
  • Product pages
  • Checkout journey
05 / MEASURE

Tracking & feeds

Improve the foundations that help campaign decisions: purchase events, product data, attribution and reporting.

  • GA4 & GTM
  • Purchase tracking
  • Feed health
06 / RETAIN

Repeat purchase growth

Use customer and campaign insights to support repeat orders, customer value and more balanced acquisition decisions.

  • Customer value
  • Retention signals
  • Revenue mix

One connected journey

From first impression to repeat order

Each step needs a clear purpose and a useful signal to improve what happens next.

01 / ATTRACT

Find the right shoppers

Match channels, audiences and products to real demand and commercial priorities.

02 / CONSIDER

Make products easy to choose

Align ads, offers and landing pages so product value and key details are clear.

03 / PURCHASE

Reduce buying friction

Review mobile experience, delivery details, checkout and measurement quality.

04 / RETURN

Grow customer value

Use consented customer signals and performance data to guide relevant follow-up.

Decisions that connect to margin

Measure what moves the business

We look beyond clicks and platform-reported conversions. Measurement depends on your available data, but the goal is to understand how spend, orders and store performance relate.

ROAS & MERRevenue efficiency by channel and overall
CACCost to acquire a new customer
Conversion rateHow store visits turn into orders
AOV & repeat rateOrder value and customer return

Choose the right engagement

Performance marketing or PPC?

Both can be useful. The difference is how much of the ecommerce growth system is in scope.

PPC & Google Ads

Focused paid search and Google campaign management, including Search, Shopping and Performance Max. Explore our PPC & Paid Ads service.

E-commerce performance marketing

A wider program that can connect Google and Meta ads with feeds, purchase tracking, landing pages and store conversion insights.

Services across India

Other services available across India

Explore related support for your business across India.

FAQs

Questions before you scale

What does ecommerce performance marketing include?

Depending on your needs, it can include Google Search, Shopping and Performance Max, Meta prospecting and remarketing, product feed improvements, purchase tracking and landing page recommendations.

Do you work with Shopify and WooCommerce stores?

Yes. We can review Shopify, WooCommerce and other ecommerce platforms, depending on access and technical requirements.

How do you measure campaign performance?

We review purchase tracking alongside revenue, return on ad spend, customer acquisition cost, conversion rate, average order value and blended marketing efficiency where the available data supports it.

Can you guarantee a specific ROAS?

No. Results vary by products, margins, market, inventory, budget, store experience and tracking quality. We use evidence from your campaigns to guide testing and optimization.

Start your ecommerce growth plan

Make your ecommerce growth work harder

Share your store, products and growth goals. We’ll review the details and recommend focused next steps.

  • Google Ads & Shopping
  • Meta prospecting
  • Store conversion
  • Revenue tracking

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